SCQuARE Help England cricket team to world’s number one spot
With the advent of the Indian premier league and an almost seemingly continuous twelve month calendar of international cricket, the professional cricket association (PCA) were tasked by the England Players to build a plan that would safeguard Test Cricket as the pinnacle of the game whilst at the same time helping them be able to adapt to ever increasing demands. The plan had to satisfy the ECB, players, coaching staff, dependents and sponsors.
The result was a SCQuARE project that had the input of players past and present, administrators and TV resulting in an all-encompassing plan that has seen many changes made to schedule ,player and dependent benefits and player exposure.
As a sportsman I recognise that teamwork is everything, and SCQuARE does this for business better than anybody