Pepsi

SCQuARE secures collaboration between Pepsi and its bottlers

PepsiCo and its independent bottler franchisees have always shared the same goal namely to win in every outlet in the USA. However as in any close partnership there are often differences of opinion as to the best way in which to deliver these goals. To ensure everyone’s creative energies and passion were best directed, PepsiCo used SCQuARE as the collaborative tool to create the best possible strategies that would have the ownership and commitment of everyone, creating the launch pad to execute them with rigor in the USA retail and foodservice market.

Pepsi bottlers from across the USA together with key PepsiCo beverage executives were involved to deliver a complete all-encompassing plan, in a time frame that now enables all efforts to be directed towards market execution.

Importantly – make that amazingly – after some initial apprehension, bottlers and PepsiCo associates alike were happy to have participated and positively moved by the SCQuARE process Demonstrating a passion for the details, you enabled us to move rapidly through 16 very challenging topics.

Mario Mercurio

Vice President PepsiCo bottlers
La Brea

SCQuARE helps win 900 new Tesco retail outlets for La Brea Bakery

Cuisine de France recognised that securing nationwide Tesco distribution was critical if their specialist bread range La Brea was to fulfil its potential, the problem was that previous proposals had been rejected by the customer!

Working with SCQuARE the La Brea team then undertook a complete UK wide view of the specialist bread market from a retail perspective, determining where Tesco were being successful and where they could improve, together with the quantifiable benefits to a change in approach.

The La Brea team represented their pitch with the suggestions as to how La Brea could help Tesco realise the full potential of the specialist bread market. The result was an immediate expansion from 75 stores to 975, and an estimated £10m sales uplift.

As an added bonus we were awarded 'The Tesco presentation of the year' at their annual suppliers dinner.

Ciaran Lally

Sales & Marketing Director
Unilever

Unilever SCQuARE Plans accepted on first presentation

Unilever Germany, Austria and Switzerland have adopted SCQuARE as the common methodology for all plans.

The top 60 managers have been trained in SCQuARE and then applied it to their annual plans across all categories. The plans were presented to HQ and immediately approved thereby enabling a massive shift in time spent towards executing.

SCQuARE Is for smart people.

Ulf Werkmeister

HR VP Unilever
PCA

SCQuARE Help England cricket team to world’s number one spot

With the advent of the Indian premier league and an almost seemingly continuous twelve month calendar of international cricket, the professional cricket association (PCA) were tasked by the England Players to build a plan that would safeguard Test Cricket as the pinnacle of the game whilst at the same time helping them be able to adapt to ever increasing demands. The plan had to satisfy the ECB, players, coaching staff, dependents and sponsors.

The result was a SCQuARE project that had the input of players past and present, administrators and TV resulting in an all-encompassing plan that has seen many changes made to schedule ,player and dependent benefits and player exposure.

As a sportsman I recognise that teamwork is everything, and SCQuARE does this for business better than anybody

Gladstone Small

PCA Warwickshire and England
PepsiCo

SCQuARE creates an opportunity for PepsiCo/Walmart

Thanks for letting my team join the SCQuARE workshop; it enabled us to work through one of our most difficult challenges… The creation of a Global Brand Import model for Walmart… this is now done and set to deliver major incremental revenue in 2011 alone. So net, nice ROI for this event.

JC Jove

VP Global Accounts
Diageo

SCQuARE has helped on-board new MDs for Diageo

Following an internal reorganisation SCQuARE worked with Diageo Africa in 2009 /2010 to create a rapid market, business and team orientation for new country Managing Directors enabling them to hit the ground running in their new roles. The Strategy into Action events we ran with the senior management teams and the companywide opinion surveys we conducted gave a comprehensive overview of the issues and opportunities facing the business from the perspective of the new team whilst simultaneously giving the team and the new leadership the collaborative analytical vehicle to work together to formulate the right strategy going forward.

“SCQuARE is a near perfect tool for Strategic planning”

Seni Adetu

Group Managing Director & CEO EABL

Alied Bakeries

SCQuARE helps to drive organisational effectiveness for Allied Bakeries

Allied Bakeries have adopted SCQuARE as a company way of working from Board level to new recruits helping them to deliver a performance turnaround in a dynamic and challenging market. The introduction of an elite thinking skill and a common language across the UK business from head office and the functions to the bakeries and regional offices has enabled the business to make better plans, take decisions quicker and thus execute plans more rigorously and successfully.

Leveraging the methodology of SCQuARE via training and live application has allowed the HR department to embed a culture and a competency of effective problem solving and clear accurate decisions in the face of complex and changing demands.

A common way of creating and selling our plans has helped us to execute successfully.

Nigel Toon

Group HR Director Allied Milling and Baking
Revlon

Revlon uses SCQuARE & BREAKER to identify the right growth strategy for China

We worked with Revlon in Shanghai to help them create a new strategy for China to generate new ways of improving their position and performance in the face of fierce competition in the Chinese market and a number of structural and market complications that they faced.

The workshop enabled them to create new and innovative solutions to long established challenges and gave the strategic alignment and new solutions to give the team the total confidence:

I think we all agree that this is a wonderful workshop for us to map out strategy for Revlon China.

Edward Yu

General Manager

All of this is done collaboratively and intensively.

We achieved in four days what would normally take six months!

David Teasdale

Revlon SVP & Asia Managing Director
SCA

SCA uses SCQuARE & BREAKER to find new products for Asia Pacific right growth strategy for China

We worked with the global hygiene and paper company SCA in Vietnam to help them build a culture and a practice of creativity within their Asia Pacific marketing department, and to help them find new propositions with which to enter the growth markets of South East Asia. The repeatable techniques to apply creativity at will were transferred to the team and the workshop enabled them to create new and innovative hygiene product propositions; providing solutions to long established challenges and giving the possibility of major volume gains and competitive advantage.

Scquare & BREAKER is by far the most effective and tangible workshop I have ever been on to ignite and integrate both sides of our brain to shape a uniquely creative & relevant strategy.

Leandro Berrone

Marketing VP SCA Asia Pacific