Just what the Doctor ordered: 8 Pharma Brand plans in one workshop
17 Oct 2011
Lisbon Sept 2011: 44 Sales and Marketing Managers, 8 Pharmaceutical brands and a list of challenges requiring new ideas to inspire the 2012 brand plans.
A perfect conundrum for Breaker and after a rapid introduction to the art of disruptive thinking, the Novartis teams in Portugal were underway developing transformational ideas the likes of which were previously unimaginable. A full on intensive and sometimes frenetic worshop got the creative forces flowing. We hope to be back to tackle some more ailments shortly.