• Cranfield School of Management (MBA)
  • Xavier University, Ohio

Advertising & Marketing Services

  • Burkitt DDB
  • Carlson Marketing Australia
  • Geoff Howe Communications
  • McCann Erickson
  • Saatchi and Saatchi
  • dunnhumby


  • Volkswagen Group

Banking, Finance and Insurance

  • Al Rajhi Bank
  • AXA
  • Deutsche Bank
  • Ernst and Young
  • First Assist
  • HSBC
  • Lloyds Banking Group
  • Maybank Berhad 
  • Sainsbury’s Bank
  • Standard Chartered Bank
  • Wellpoint


  • Wavin
  • Wienerberger

Beauty, Cosmetics and Fashion

  • Revlon
  • LVMH
  • D+S


  • TDG


  • Skanska
  • Spandex


  • Malaysian Government
  • Corporation of London
  • KLCC (Kuala-Lumpur City Centre)
  • Multimedia Development Corp
  • NHS Primary Healthcare
  • Swindon Borough Council
  • Australian Government Department of Defence

Information Technology

  • Infobank
  • Mercury International
  • Oracle
  • Peregrine Systems Ltd


  • Dunlop Slazenger
  • Hasbro
  • Puma
  • Precor
  • Electronic Arts
  • Wilson sports
  • Speedo


  • AkzoNobel
  • Maclaren
  • Thomson Technicolor
  • UEM
  • UMW

Non-Profit Sector

  • Cancerlink

Oil & Chemicals

  • ESS0 Malaysia
  • MOL Rt.
  • Shell
  • UMW

Pharmaceutical & Biotechnology

  • Actelion
  • AstraZeneca
  • Ciba Vision Inc
  • Genentech
  • GlaxoSmithKline
  • Guerbet
  • John Wyeth
  • Novartis
  • Novo Nordisk
  • Shire Pharmaceuticals
  • Sandoz Inc.
  • Stryker


  • AA Media
  • BBC Worldwide
  • Guinness Book of World Records
  • NTV 7

Packaged Goods - FMCG

  • Allied Milling & Baking
  • ABWorld Foods
  • Barilla Europe
  • Beam Global
  • British American Tobacco
  • Britvic
  • Cereal Partners
  • Coca Cola
  • Colgate-Palmolive
  • Cuisine de France
  • Diageo
  • Energiser
  • Fosters
  • Frito-Lay
  • General Mills
  • Ginsters
  • Grampian Country Foods
  • Heinz
  • Innocent
  • InBev
  • Isklar Water
  • Leaf UK Ltd
  • Maxxium
  • McCormick
  • McNeil Consumer
  • Nutritionals
  • Molson Coors
  • Nestlé
  • New Zealand Milk
  • P&G
  • PepsiCo International
  • RHM Culinary Brands
  • SAB Miller
  • SCA
  • Tryton Foods
  • Twinings
  • Unilever
  • United Biscuits
  • Weetabix
  • Westmill
  • Whyte and Mackay Ltd


  • B&Q
  • Marks and Spencer
  • Sainsbury’s
  • Target
  • Tesco
  • Spar


  • Crown Agents
  • Grid International
  • Scotwork Negotiation Skills


  • Professional Cricketers Association
  • Commonwealth Games 2014 Organising Committee


  • Axiata
  • Celtel
  • EE
  • Malaysia Telekom
  • Motorola
  • O2
  • Palm Europe
  • Vodafone


  • BAA
  • Saga Group Ltd

Solutions/Case Studies

Our clients are very proud to share the success of our work. Click on the logos below to see how we have helped our clients with strategy, collaboration, management on boarding, building common working practices, major sales pitches and product launches.

SCQuARE secures collaboration between Pepsi and its bottlers

SCQuARE secures collaboration between Pepsi and its bottlers

PepsiCo and its independent bottler franchisees have always shared the same goal namely to win in every outlet in the USA. However as in any close partnership there are often differences of opinion as to the best way in which to deliver these goals. To ensure everyone’s creative energies and passion were best directed, PepsiCo used SCQuARE as the collaborative tool to create the best possible strategies that would have the ownership and commitment of everyone, creating the launch pad to execute them with rigor in the USA retail and foodservice market.

Pepsi bottlers from across the USA together with key PepsiCo beverage executives were involved to deliver a complete all-encompassing plan, in a time frame that now enables all efforts to be directed towards market execution.

Importantly – make that amazingly – after some initial apprehension, bottlers and PepsiCo associates alike were happy to have participated and positively moved by the SCQuARE process Demonstrating a passion for the details, you enabled us to move rapidly through 16 very challenging topics.

Mario Mercurio

Vice President PepsiCo bottlers
SCQuARE helps win 900 new Tesco retail outlets for La Brea Bakery

SCQuARE helps win 900 new Tesco retail outlets for La Brea Bakery

Cuisine de France recognised that securing nationwide Tesco distribution was critical if their specialist bread range La Brea was to fulfil its potential, the problem was that previous proposals had been rejected by the customer!

Working with SCQuARE the La Brea team then undertook a complete UK wide view of the specialist bread market from a retail perspective, determining where Tesco were being successful and where they could improve, together with the quantifiable benefits to a change in approach.

The La Brea team represented their pitch with the suggestions as to how La Brea could help Tesco realise the full potential of the specialist bread market. The result was an immediate expansion from 75 stores to 975, and an estimated £10m sales uplift.

As an added bonus we were awarded 'The Tesco presentation of the year' at their annual suppliers dinner.

Ciaran Lally

Sales & Marketing Director
Unilever SCQuARE Plans accepted on first presentation

Unilever SCQuARE Plans accepted on first presentation

Unilever Germany, Austria and Switzerland have adopted SCQuARE as the common methodology for all plans.

The top 60 managers have been trained in SCQuARE and then applied it to their annual plans across all categories. The plans were presented to HQ and immediately approved thereby enabling a massive shift in time spent towards executing.

SCQuARE Is for smart people.

Ulf Werkmeister

HR VP Unilever
SCQuARE Help England cricket team to world’s number one spot

SCQuARE Help England cricket team to world’s number one spot

With the advent of the Indian premier league and an almost seemingly continuous twelve month calendar of international cricket, the professional cricket association (PCA) were tasked by the England Players to build a plan that would safeguard Test Cricket as the pinnacle of the game whilst at the same time helping them be able to adapt to ever increasing demands. The plan had to satisfy the ECB, players, coaching staff, dependents and sponsors.

The result was a SCQuARE project that had the input of players past and present, administrators and TV resulting in an all-encompassing plan that has seen many changes made to schedule ,player and dependent benefits and player exposure.

As a sportsman I recognise that teamwork is everything, and SCQuARE does this for business better than anybody

Gladstone Small

PCA Warwickshire and England
SCQuARE creates an opportunity for PepsiCo/Walmart

SCQuARE creates an opportunity for PepsiCo/Walmart

Thanks for letting my team join the SCQuARE workshop; it enabled us to work through one of our most difficult challenges… The creation of a Global Brand Import model for Walmart… this is now done and set to deliver major incremental revenue in 2011 alone. So net, nice ROI for this event.

JC Jove

VP Global Accounts
SCQuARE has helped on-board new MDs for Diageo

SCQuARE has helped on-board new MDs for Diageo

Following an internal reorganisation SCQuARE worked with Diageo Africa in 2009 /2010 to create a rapid market, business and team orientation for new country Managing Directors enabling them to hit the ground running in their new roles. The Strategy into Action events we ran with the senior management teams and the companywide opinion surveys we conducted gave a comprehensive overview of the issues and opportunities facing the business from the perspective of the new team whilst simultaneously giving the team and the new leadership the collaborative analytical vehicle to work together to formulate the right strategy going forward.

“SCQuARE is a near perfect tool for Strategic planning”

Seni Adetu

Group Managing Director & CEO EABL

SCQuARE helps Novartis and Genentech turnaround $bn drug in USA

SCQuARE helps Novartis and Genentech turnaround $bn drug in USA

We lead a Strategy into Action Workshop for 60 top executives from pharmaceutical giant Novartis and bio technology company Genentech in San Francisco, to put together the agreed North American brand strategy for a new drug that was already losing sales momentum. The application of the analytical purity of the SCQuARE approach enabled the different stakeholders to reach rapid agreement on the causes and the consequences of the key internal and external challenges and therefore to determine the optimum plan for execution.

The resultant actions drove year volume way ahead of corporate expectations.

SCQuARE makes my life easier - they are process experts who really know how to deliver effective strategy interventions.

Kim Stratton

Head of Group Country Management and External Affairs, Novartis
SCQuARE helps to drive organisational effectiveness for Allied Bakeries

SCQuARE helps to drive organisational effectiveness for Allied Bakeries

Allied Bakeries have adopted SCQuARE as a company way of working from Board level to new recruits helping them to deliver a performance turnaround in a dynamic and challenging market. The introduction of an elite thinking skill and a common language across the UK business from head office and the functions to the bakeries and regional offices has enabled the business to make better plans, take decisions quicker and thus execute plans more rigorously and successfully.

Leveraging the methodology of SCQuARE via training and live application has allowed the HR department to embed a culture and a competency of effective problem solving and clear accurate decisions in the face of complex and changing demands.

A common way of creating and selling our plans has helped us to execute successfully.

Nigel Toon

Group HR Director Allied Milling and Baking
Revlon uses SCQuARE & BREAKER to identify the right growth strategy for China

Revlon uses SCQuARE & BREAKER to identify the right growth strategy for China

We worked with Revlon in Shanghai to help them create a new strategy for China to generate new ways of improving their position and performance in the face of fierce competition in the Chinese market and a number of structural and market complications that they faced.

The workshop enabled them to create new and innovative solutions to long established challenges and gave the strategic alignment and new solutions to give the team the total confidence:

I think we all agree that this is a wonderful workshop for us to map out strategy for Revlon China.

Edward Yu

General Manager

All of this is done collaboratively and intensively.

We achieved in four days what would normally take six months!

David Teasdale

Revlon SVP & Asia Managing Director
SCA uses SCQuARE & BREAKER to find new products for Asia Pacific right growth strategy for China

SCA uses SCQuARE & BREAKER to find new products for Asia Pacific right growth strategy for China

We worked with the global hygiene and paper company SCA in Vietnam to help them build a culture and a practice of creativity within their Asia Pacific marketing department, and to help them find new propositions with which to enter the growth markets of South East Asia. The repeatable techniques to apply creativity at will were transferred to the team and the workshop enabled them to create new and innovative hygiene product propositions; providing solutions to long established challenges and giving the possibility of major volume gains and competitive advantage.

Scquare & BREAKER is by far the most effective and tangible workshop I have ever been on to ignite and integrate both sides of our brain to shape a uniquely creative & relevant strategy.

Leandro Berrone

Marketing VP SCA Asia Pacific
Speedo uses SCQuARE and Breaker to develop a breakthrough plan for its Goggles business

Speedo uses SCQuARE and Breaker to develop a breakthrough plan for its Goggles business

Working with the Speedo team, we developed a business plan for the Goggles business, which had previously been under developed, compared to Speedo’s swimwear operation. The team was able to make some challenging strategic choices, and then align behind a set of plans which precisely met the challenges of the market.

A year on and the business is now performing impressively, not least because many of the initiatives first imagined at the SCQuARE-Breaker session have now been implemented.

Having trained the Speedo team in the SCQuARE-Breaker techniques, they are now in a position to return to the planning process to refresh and re-new their plans, thus ensuring they continue to lead the category.

In the words of Carl Davies, Speedo’s VP for International Business Development:

“It’s not far off a year since Speedo paid a visit to SCQuARE for facilitation, direction, energy and motivation. And we loved it. We’re getting loads of value out of the SCQuARE and Breaker programme, and the increase in my team’s capability is tangible. As you promised, their plans are now bullet-proof, and they are presented in a clear, well-structured manner. In fact, I now have a team who make my life far easier.”



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